Category Business

What to look for in a new business partner

Many businesses are started with the idea of selling them one day. Even if that isn’t on the cards, it’s a rare company that won’t one day want outside investment to grow the business, whether you’re seeking venture capital from…

How to build customer loyalty

Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Not only do loyal customers tend to buy more, they also buy more regularly. And they will frequently recommend your…

Motivating Employees In A Team Environment

Managing difficult employees and teams in the workplace can be a difficult task. It can be an even greater challenge to find ways to make sure that each of the team members is properly motivated. It is common to see…

Hiring Mistakes to Avoid

Recruiting and hiring a person to work at your small business can be a long process. First, you need to identify the need for a new employee. What follows are the many steps of recruiting, interviewing and onboarding. Unavoidable complexity…

Smart Entrepreneurs Take Breaks

It’s not unusual to hear people brag about not getting enough sleep or jokingly say “I’ll rest when I die,” then proceed to work themselves to illness or even death. Lifestyle diseases like high blood pressure, strokes, and heart disease…

6 Most Effective Advertising Techniques

Ingenious advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions.You can make stronger advertisements if you deploy techniques that will work best for your product or service, be it…

How To Plan A New Product

Planning is a skill that every business needs to develop and run smoothly. Planning for a new product is an investment by your company in the coming future. So, proper planning for a new product is critical. With the help…