How to build customer loyalty

Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Not only do loyal customers tend to buy more, they…

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Smart Entrepreneurs Take Breaks
Smart Entrepreneurs

Smart Entrepreneurs Take Breaks

It’s not unusual to hear people brag about not getting enough sleep or jokingly say “I’ll rest when I die,” then proceed to work themselves to illness or even death.…

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6 Most Effective Advertising Techniques
Effective Advertising Techniques

6 Most Effective Advertising Techniques

Ingenious advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions.You can make stronger advertisements if you deploy techniques that…

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