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Planning is a skill that every business needs to develop and run smoothly. Planning for a new product is an investment by your company in the coming future. So, proper planning for a new product is critical. With the help…
Much has been said in the last couple of months because of updates Google made to its search algorithm to hit on low-quality websites or websites with unnatural link building profiles. Google’s latest update, made its impact on South African…
A brand is built through a consistent, relevant and credible message. As the economic outlook continues to be uncertain, now more than ever successful brands must focus on tightly integrating each stage within their brand’s business cycle. The following seven…
Customer loyalty matters because selling more to existing customers is easier, and cheaper, than finding and selling to new ones. Not only do loyal customers tend to buy more, they also buy more regularly. And they will frequently recommend your…
Managing difficult employees and teams in the workplace can be a difficult task. It can be an even greater challenge to find ways to make sure that each of the team members is properly motivated. It is common to see…
In the world of social media marketing, there are no practice sessions or drills before you enter the arena to compete. Campaigns all run in real time and force marketers to adapt in real time or face the consequences. It…
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks…
In most businesses, the power of email marketing is underestimated as a revenue driver, it’s frequently done wrong. I have compiled a simple list of tricks you can act on now without spending anything to improve your email marketing strategy.…
Are you taking advantage of all of LinkedIn’s content marketing features? Do you know what types of content work best on LinkedIn? In this article, I’ve provided you with 5 tips on how to maximize your brand exposure on LinkedIn:…
I have done some research on SEO/Internet marketing resources. I came across a few of them used by many people, let me say, successful internet marketers. Hopefully, you’ll find them useful/helpful for your online activities. Mind, that for some of…
Recruiting and hiring a person to work at your small business can be a long process. First, you need to identify the need for a new employee. What follows are the many steps of recruiting, interviewing and onboarding. Unavoidable complexity…
