7 Essential steps to successful branding

A brand is built through a consistent, relevant and credible message. As the economic outlook continues to be uncertain, now more than ever successful brands must focus on tightly integrating…

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What is Marketing Automation?

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other…

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6 Most Effective Advertising Techniques

Ingenious advertising techniques are communication tools that a company uses to draw attention, engage minds, trigger emotion and change popular perceptions.You can make stronger advertisements if you deploy techniques that…

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